Vendor Account

How to open a Vendor Account

Register as Vendor here. We will contact you to confirm Approval/Rejection and inform you of next steps

What is required for Vendor Account

  • KvK registration or equivalent in their country. Activity codes (SBI) must cover products/services offered on EFoodMarkt
  • Valid BTW/VAT number
  • Valid ID of legal person OR proof that such person has business'authorisation to sell on its behalf
  • Onboarding Process

  • Upon approval of your Vendor Registration, you'll receive a Vendor Info Form to complete and submit to us
  • Submit completed Form with required documents and info
  • We set up Storefront for FREE
  • We send you instruction for Payment onboarding with our Payment Processor
  • You're READY TO SELL!
  • Vendor Storefront


    An overview of all stores on EFoodMarkt. See here.

    Vendor store

    Each vendor will receive a "Storefront" where they can exhibit their business information and list products they wish to sell. It has functionality similar to that of an independent webshop.

    Vendor Dashboard

    This is the back-end access to vendor's management area. From here, vendors can add/edit products, manage orders, invoices and promotions, access sales/earnings reports.

    Access your dashboard here.

    Vendor Benenfits

    Free Storefront

    List as many products as you want at no cost. Free store set-up support Ready to sell in as early as 3 days

    Low Fees & Transparent

    No monthly cost, pay-as-you-sell Payment processing fees 3.5% per transaction

    We help you start up!

    No commission first 1 month. 10% commission afterwards. No hidden charges

    1. Vendor Dashboard – Main

    After logging in, you’ll be directed to the main dashboard area.

    This page also presents graphical reports of your store and sales statistics. Detailed sales reporting can be found at section Reporting

    EFM Vendor Resources

    2. Profile setup

    Here you can set up profile of the shop owner/representative who manages your EFM store

    EFM Vendor Resources

    3. Store Settings

         3.1. Store Profile
      • Store name, address, telephone
      • Store images: Follow the image size parameters for the best display of your graphics on the platform
      • Image size: must be < 300kB
      • Shop description: Tell your customers about your brand, values, and story. This appears in the “About” section of your Store

    EFM Vendor Resources

    EFM Vendor Resources

    3.2. Store Location

    Fill in CITY field to enable local customers to filter for your specific area. This filter is on the Homepage

    EFM Rsc_Store Location

    3.3. Store SEO

    If you’re familiar with Search Engine Optimisation, you can configure SEO parameters for your store. This will help boost your (Google) search visibility

    3.4. Store Policies

    It’s important to have Policies or Terms & Conditions for your business. On EFM, every vendor must specify

        • Shipping policy: If you only ship to certain areas/cities or have specific delivery conditions, specify them in this section.
        • Refund policy: conditions in which customers are (not) eligible for refunds
        • Return/Exchange/Other policies: for every other policies/conditions applied to your business and your customers

    EFM Rsc_Store Policies

    3.5. Store Invoice

    The information here will appear on your digital and PDF invoices that are automatically generated for every transaction.

        • Prefix: appear at the beginning of the invoice number. You can use this to align with your general invoice format.
        • KvK & BTW numbers: For transparency and per requirement by Belastingdienst, these numbers should be disclosed on the invoices to your customers

    EFM Rsc_Store Invoice

    EFM Rsc_Sample Invoice

    3.6. Vacation Mode

    Going on holiday?

    OR temporarily stop your services?

    Now you can easily inform your customers and temporarily suspense your service without disappointing or losing them.

    This is a new & unique feature at EFoodMarkt.

    4. Shipping options

    There are 3 options for shipping configuration

    • Shipping by Country: if you have a nation-wide shipping rate, choose this option
    • Shipping by Zone: if you only deliver to specific cities/areas in the country, choose this option. The zones are created by EFM admin.
    • Shipping by Weight: if your shipping charges are based on weight or number of products with specific weight.

    EFM Rsc_Shipping Settings

    4.1. Shipping by Country

    Currently, EFM only support vendors’ offerings destined for customers in the Netherlands.

    4.2. Shipping by Zones
        • When select this option, you must offer at least 1 delivery methods (below) for every zone
        • Zones match from top to bottom, you can also exclude regions from shipping by adding a zone for that region and assigning no shipping methods to it.
        • If the zone/city/region is not yet covered by those on the list, please send us an email . We’ll add it to the list for you to configure
        • If a customer enters a shipping address that is in a zone without shipping methods, they will be informed that no shipping is available.

    There 3 methods that can be offered for each zone.

        • Flat rate: a fixed shipping cost charged on order

        • Free shipping: you can define the min. order threshold for free shipping. Or if you offer FREE SHIPPING for every purchase on your shop, you should add this option to your Zone/Method with min. amount = 0

        • Local Pickup: possibility for customers to pick-up themselves at your location


    1.    Via Store Set-up at first log-in

    When you log in for the first time using provided credential, you will be asked to set up your store. If you have logged in before or are not directed to this page, you can copy paste this URL to your browser and follow the step.

    EFM_Rsc_Store Setup

    Onboarding payment will be presented in step 2, as shown in section 3 below

    2.    Via Dashboard

    Alternatively, you can access payment onboarding through your Store Dashboard

    • From your store dashboard, go to Settings
    • Click on Payment section
    • Click on Connect with Stripe
    • Follow instructions for onboarding. 

    EFM_Rsc_Connect Payment

    1. Create/Edit Product – to be updated


    2. Create Promotions

    There are 3 ways to create promotions on on EFM:
    • Direct discounted prices to boost sales on specific products. This can be done directly in product creation or editing. 

    EFM Rsc_SalesPrice

    HOT TIP! By slashing prices, your products will be featured on our Homepage under “Deal of the day” as well as being displayed with “HOT Deal” label across the site. This is a great way to boost visibility for your brand and products.
    EFM Rsc_Dealoftheday
    • Limited Promotion: To limit sales to a specific occasion, simply define under “Schedule” the start- and end-date of the sales period. You can also assign a limited “Sales quantity”
    • (Exclusive) discount codes – The “Coupons” section in your dashboard gives you the flexibility to treat your customers with both a fixed amount or a percentage discount. Conditions on products, number of usage or specific users can be set in the 2 tabs “Restrictions” and “Limit”. TIP! Make sue to tick “Individual use only” to avoid multiple discounting layers. 


    1.    Order overview

    Vendors can easily track and manage their orders from Order Overview in their Store Dashboard

    EFM Order Management

    A number of options are available under Actions menu: sales invoices, packing slip, earnings invoices (showing what is vendor’s net proceeds of a sale after platform fees)

    2.   Update Order Status

    Updating order status is a key communication to your customer. It’s important to update them where their purchases are in the process.

    There is also option to provide shipment tracking details and mark the order as Shipped.

    IMPORTANT: It is a formal requirement in our Terms & Conditions that all completed orders are marked as “Completed” within 60 days from date of sale. In case they are not, cancelled, failed, or refunded, vendors must mark the status accordingly. This allows us to reconcile orders with payment flows and fulfil obligations to our consumers. 

    Vendor Resources - Order Status

    1.    Customer’s Payment status

    Once the transaction goes through, depending on Customer’s payment method, vendors will total transaction amount under “Gross Sales” with the method used.

    EFoodMarkt platform is set up in a way that it collects payments from Customers on behalf of the vendors. After deducting payment processing fees and platform commission (if applicable), a net sale process (“Earning”) will be paid from EFoodMarkt to the vendor.

    Status of Customer’s payment to the platform can be found inside the details of each order and also communicated to you by email.

    2    Vendor’s earnings

    Vendor’s earning reflects the net sales proceeds (Gross sales -/- platform fees) to be paid from EFoodMarkt to Vendor. This amount is recorded towards Seller’s sales as soon as customer transaction and payment is accepted.

    Vendor Payment Status

    Each payment method results in a different timing of this payout:

    • Credit Card purchases: Vendor’s earning on each transaction is automatically credited on Seller’s payment account (and thus has status “PAID”), and is physically made available to the vendor after 7 calendar day from transaction date by the payment processor (Stripe). This happens on the same day as the customer’s payment is credited to the Platform’s payment account
    • iDeal purchases: Vendor’s earning is available for Withdrawal Request via Vendor Dashboard after 7 calendar days from transaction date. Until the vendor submits the request for withdrawal, the status of his/her earning will remain as “UNPAID”. 

    3.   How to request Withdrawal

    For orders purchased with iDeal, withdrawals that are available for requests can be found under Payments / Withdrawal button on the top right

    Vebdor Resource - _Withdrawal Request

    Tick all pending withdrawals and submit. Payments will be automatically transferred to your payment account.

    Vendor Resources_Withdrawal request



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